Tera Greensmith, PhD
Executive Director, Client Services
With more than two decades of experience spanning the evolution of the field, I am a veteran data scientist and analytics strategist dedicated to turning complex information into decisive business growth. As a tech startup founder and seasoned consultant in the Seattle-Olympia corridor, I provide high-level architectural oversight and end-to-end project management. My expertise lies in bridging the gap between sophisticated data science and executive-level action, ensuring that every model, dashboard, and automation I oversee is grounded in 20+ years of proven results and a deep understanding of the Pacific Northwest’s unique economic landscape.
Explore the Driving Purpose Behind Edita Analytic Group
20 Years of Strategic Insight, Personally Delivered
Why the “End-to-End” Model Matters in a World of Fragmented Data
After 22 years in data science, from the early days of relational databases to the current frontier of AI. I’ve seen one consistent reason why data projects fail: The Gap.
The gap between the CEO’s vision and the engineer’s code. The gap between what a salesperson promised and what the data actually supports.
My driving mission is to close that gap.
My “Single Point of Accountability” Promise
When you partner with us, you aren’t handed off to a junior account manager. You work directly with me. I serve as your Single Point of Contact, bringing three decades of experience to every phase of our partnership:
- Requirement Gathering: I personally lead the discovery process. I don’t just ask what reports you want; I dig into the business outcomes you need. I translate your goals into a technical roadmap that actually works.
- Team Mentorship: While I lead the strategy, I utilize a talented team of specialists to build the “pipes.” I personally mentor and oversee every line of code and every dashboard they produce, ensuring it meets the high standards of a 20-year veteran.
- Project Stewardship: I manage the project from the first whiteboard session to the final deployment. If there is a question, you call me. If there is a hurdle, I solve it.
The Innovation Edge
As the founder of a tech startup, I am constantly testing the “frontier” of what’s possible in analytics. I bring that same innovation to my consultancy, ensuring that local businesses in the Seattle-Olympia corridor aren’t just getting “yesterday’s solutions,” but are prepared for tomorrow’s economy.
Results, Not Jargon
Whether you are a logistics hub in the South Sound or a growing firm in the Seattle corridor, you deserve a data partner who understands your P&L as well as they understand your database.
I’m here to provide the wisdom of experience, the speed of a startup, and the accountability of a neighbor.
Tera Greensmith, PhD
Executive Director, Client Services
Seattle |Tacoma | Olympia
Insights from Our Valued Clients
Our clients’ testimonials speak volumes about our services and commitment. Get an insight into their experiences.
Working with Edita Analytic Group transformed how we leverage data to drive strategic decisions.
Morgan Lee
Project Manager
Their expertise and attention to detail consistently deliver results that exceed expectations.
Avery Chen
Lead Data Scientist